Test Assignment: Improving CSAT for Google Slides

Hey, Paweł here. This is a special edition of The Product Compass.

As promised, today I launched the first quarterly Product Challenge.

Over the next 12 months, I aim to help every premium subscriber become at least 30% better as a PM.

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The goal of the assessment

The goal is to assess your product discovery thought process: user empathy, market research, prioritizing opportunities, conceptual-creative thinking skills, and identifying hypotheses.

This type of assessment is common when interviewing PMs. It can also help you perform better at your current job.

Context

Google Slides is a popular web-based presentation program. Your goal is to identify areas of improvement to enhance the Customer Satisfaction Score (CSAT) of existing customers, suggest potential solutions, and identify assumptions.

Steps you might consider

Customer interviews:

• What questions would you ask? Why?

• You might assume insights from product analytics that justify asking specific questions.

• Based on imaginary responses, identify the top 3 pain points.

Market research:

• Consider social listening. What do customers say (opinions, reviews)?

• What capabilities do three major competitors of Google Slides offer?

• What makes Google Slides unique?

Identifying and prioritizing opportunities:

• Based on the market research and customer interviews, map opportunities (customer needs).

• Propose a way to prioritize opportunities with the highest potential.

Product sense:

• Suggest at least three new ideas to improve Google Slides.

• Justify your suggestions.

Identifying assumptions:

• For each idea, list down the assumptions you are making. What needs to be true for this idea to work?

• Suggest which of the assumptions should be validated by experimenting. Why?

• How exactly can you validate these assumptions?

Planning experiments:

• Explain how you can test assumptions for a selected idea.

• Define the metric to measure the success of the experiment.

Submission guidelines

• I’m waiting for your submissions until October 30, 2023. The link is at the bottom of this issue.

• Keep the document concise, preferably 5-10 pages.

• Imaginary data should be realistic and align with the context.

• Do not hesitate to ask questions in our Slack #productchallenge.

What's next?

By November 6, 2023, you will get:

• Individual feedback (I’ll review all assignments manually).

• Recommended resources to study.

Top participants will be awarded a new certificate and badge. Depending on your performance, you can earn a Product Challenge Level I, II, or III badge. Earning three “Product Challenge Hero III” badges will grant you the title of “Product Challenge Leader."

🔒 Links and instructions for premium subscribers