Sponsor The Product Compass Newsletter

Global #19 technology newsletter on Substack written by Paweł Huryn.

Size & Reach

Our follower base: 100,700+ Substack and 187,300+ LinkedIn.

By sponsoring The Product Compass Newsletter, you present your product or offer to a community of product management experts.

The community is eager to discover new frameworks, tools, and courses, that will help them elevate their businesses and careers.

We grow at 4K subscribers a month. I did not accept sponsorships for over 3 years to grow this community. As one of the early supporters, your offer will stand out.

Source: Substack, June 2022 - March 2025

Audience Overview

The Product Compass community consists of 70% product managers and adjacent roles. Over 39% of our audience are senior decision-makers, 33% come from the US, UK, and Canada, and 34.7% work in organizations larger than 1,000 people.

Roles

Source: Substack skill assessments

Seniority

Source: LinkedIn

Company size

Source: LinkedIn

Geography

Source: Substack

Content Performance

Substack:

  • Email open rate: 37%

  • Post views: 65K-80K (comes from many traffic sources)

  • Your CTR: 0.3%-1.2%

  • Domain rating: 71 (many posts live 2+ years)

LinkedIn:

  • Impressions: 25K-200K

  • Engagement: 0.5%-1.5%

  • Your CTR: 0.75%-2%

Substack Example 1: Introducing aigents.pm

Performance of Introducing aigents.pm (Substack)

Substack Example 2: Product Manager Onboarding

Performance of Product Manager Onboarding (Substack)

Top Performing LinkedIn posts (February 5 - March 4, 2025):

Top LinkedIn posts (last 4 weeks)

Case Studies

Substack Case Study: Maven AI Cohort

In Introduction to AI Product Management we highlighted “AI Product Management Certification” - a six-week cohort by Maven with a $250 discount:

It got 886 link clicks in total (the post was not sponsored):

Source: Substack stats for Introduction to AI Product Management

Substack Case Study: GoPractice

In Free Generative AI Simulator for Product Managers, we highlighted a free AI course for my audience:

It got 539 link clicks in total (the post was not sponsored):


Topics Covered

We focus primarily on:

  • AI Product Management

  • Product Discovery

  • Product Strategy

For an external archive with detailed categories, visit: https://res.productcompass.pm/the-best-of-the-product-compass-newsletter

High-Level Content Tags


Sponsorship Opportunities

Option 1: Single placement: 1x Substack Ad

  • Up to 800 characters (editing support available)

  • A simple logo (max height: 64 px)

  • A single CTA with a dofollow link (DR 70)

Or an ad with a larger graphic of a similar size.

The expected outcome is 200-500 clicks (product promo) and 500-1000 clicks (free offer, lead magnet).

Investment: $2,000/placement.

Option 2: Monthly sponsorship: 3+1 GRATIS Substack add

For example (another newsletter): 7 Free Tools from Product Management Toolbox

  • Purchase three ads and get a fourth one for free

  • Expected 1,000-4,000 relevant clicks in total

  • I work closely with the partners on messaging, and CTA to secure success

  • Weekly reporting and a priority contact (including a WhatsApp number)

  • Positive effect of consistency, being seen as a supporter by a community

Investment: $8,000 $6,000 (25% discount) for monthly packages.

Option 3: Custom Package

  • An integrated campaign across Substack and LinkedIn

  • Starts at $4,000 per campaign - let’s book a call to discuss it

For details, please reach out to pawel@productcompass.pm

VAT & Invoicing

You will receive a VAT invoice from HURYN SP. z o.o. (limited liability company) registered in Poland at Hoża 29, 00-521 Warsaw.

Tax ID: PL7011027727


How to Purchase a Sponsorship

Email us at pawel@productcompass.pm with a short brief, for example:

  • Your campaign goals

  • Suggested text

  • Graphics

  • CTA

I work closely with the partners and help with editing.

At the same time, I reserve the right to filter brands and reject ads that don’t align with my audience's interests.


Can’t Wait to Work Together!

Paweł Huryn, Author, Founder

Updated: March 12, 2025