Sponsor The Product Compass Newsletter
Global #20 technology newsletter on Substack written by Paweł Huryn.
Global #3 Product Management newsletter on Substack.
Size & Reach
Our follower base: 106,900+ Substack and 190,900+ LinkedIn.
By sponsoring The Product Compass Newsletter, you present your product or offer to a community of product management experts.
The community is eager to discover new frameworks, tools, and courses, that will help them elevate their businesses and careers.
We grow at 4K subscribers a month. I did not accept sponsorships for over 3 years to grow this community. As one of the early supporters, your offer will stand out.
Audience Overview
The Product Compass community consists of 70% product managers and adjacent roles. Over 39% of our audience are senior decision-makers, 33% come from the US, UK, and Canada, and 34.7% work in organizations larger than 1,000 people.
Roles
Seniority
Company size
Geography
Content Performance
Substack:
Email open rate: 35%
Post views: 65K-80K (comes from many traffic sources)
Your CTR: 0.3%-1.2%
Domain rating: 71 (many posts live 2+ years)
LinkedIn:
Impressions: 25K-200K
Engagement: 0.5%-1.5%
Your CTR: 0.75%-2%
Substack Example 1: Introducing aigents.pm
Substack Example 2: Product Manager Onboarding
Top Performing LinkedIn posts (February 5 - March 4, 2025):
Case Studies
Substack Case Study: Maven AI Cohort
In Introduction to AI Product Management we highlighted “AI Product Management Certification” - a six-week cohort by Maven with a $250 discount:
It got 886 link clicks in total (the post was not sponsored):
Substack Case Study: GoPractice
In Free Generative AI Simulator for Product Managers, we highlighted a free AI course for my audience:
It got 539 link clicks in total (the post was not sponsored):
LinkedIn Case Study: Amplitude Session Reply
At the end of March 2025, I prepared The Ultimate Guide to Product Metrics for Amplitude, to promote their new feature, Session Reply.
Amplitude links were placed in the post and multiple times inside the PDF:
The post went viral with:
74K impressions, 109 reposts, and 719 reactions from my post on LinkedIn
I also shared it on my other social media:
13,3K impressions and 122 reactions on X (Twitter)
11,2K impressions and 62 reactions on Threads
4,8K impressions and 97 reactions on Substack Notes
Plus, estimated 70K+ impressions, 87 reposts, and 727 reactions after the PDF was reshared by another creator (Tanya Singhania):
Plus, estimated 70K+ impressions, 99 reposts, and 817 reactions after the PDF was reshared by another creator (Sachin Sharma):
Topics Covered
We focus primarily on:
AI Product Management
Product Discovery
Product Strategy
For an external archive with detailed categories, visit: https://res.productcompass.pm/the-best-of-the-product-compass-newsletter
High-Level Content Tags
Sponsorship Opportunities
Option 1: Single placement: 1x Substack Ad
Up to 800 characters (editing support available)
A simple logo (max height: 64 px)
A single CTA with a dofollow link (DR 70)
Or an ad with a larger graphic of a similar size.
The expected outcome is 200-500 clicks (product promo) and 500-1000 clicks (free offer, lead magnet).
Investment: $2,000/placement.
Option 2: Single placement: 1x LinkedIn Ad
I will create a dedicated content, like a guide, to provide a tangible value for my audience.
The expected outcome is 200-500 clicks (product promo) and 500-1000 clicks (free offer, lead magnet).
Investment: $2,000/placement.
Option 3: Monthly sponsorship: 3+1 GRATIS Substack add
For example (another newsletter): 7 Free Tools from Product Management Toolbox
Purchase three ads and get a fourth one for free
Expected 1,000-4,000 relevant clicks in total
I work closely with the partners on messaging, and CTA to secure success
Weekly reporting and a priority contact (including a WhatsApp number)
Positive effect of consistency, being seen as a supporter by a community
Investment: $8,000 $6,000 (25% discount) for monthly packages.
Option 4: Custom Package
An integrated campaign across Substack and LinkedIn
Starts at $4,000 per campaign - let’s book a call to discuss it
For details, please reach out to pawel@productcompass.pm
VAT & Invoicing
You will receive a VAT invoice from HURYN SP. z o.o. (limited liability company) registered in Poland at Hoża 29, 00-521 Warsaw.
Tax ID: PL7011027727
How to Purchase a Sponsorship
Email us at pawel@productcompass.pm with a short brief, for example:
Your campaign goals
Suggested text
Graphics
CTA
I work closely with the partners and help with editing.
At the same time, I reserve the right to filter brands and reject ads that don’t align with my audience's interests.
Can’t Wait to Work Together!
Updated: April 18, 2025