Product Innovation: Stop Inventing Cool Sh*t Your Customers Don’t Want!
Hey, Paweł here. Welcome to the free archived special edition of The Product Compass.
Our guest is , the founder of customer-driven innovation and growth firm Methodry and the author of Innovator’s Playbook: How to create great products, services, and experiences that your customers will love!
P.S. Do not miss the Q&A section at the bottom of the post with free templates shared with us!
Product Innovation: Stop Inventing Cool Sh*t Your Customers Don’t Want!
Innovation is one of the most important endeavours of modern times. It creates growth for organisations and entire economies, improves customers’ lives, and creates meaning and fulfilment for individuals and teams, but it is hard, and our success rates are mediocre to poor.
According to consulting firm Booz Allen Hamilton, “For every 7 new product ideas only 1 succeeds.”
The Product Development and Management Association (PDMA) claims that “40% of innovations launched fail.”
Why do so many innovations fail?
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