Product Innovation Masterclass

Identify best opportunities, find a beachhead segment, define a must-have value proposition, test your assumptions, and build a lean product with minimal effort 🎁 Free for premium subscribers.

According to The Law of Market Failure Law of Market Failure, most new products will fail even when they’re competently executed. Depending on the source, 70–90% of startups go bankrupt.

But it’s even worse than that.

Many startups that don’t fail survive only because founders work insane hours and earn less than they could in a regular job.

Does it really have to be that way?

Let’s be clear: success is never guaranteed. But you can significantly reduce your risks by making wise, lean choices, applying proven practices, and testing your assumptions early.

As Alberto Savoia, the author of The Right It, says:

“A good failure is when the value of the lesson is greater than the cost of the lesson.”

So, if you have to fail, let’s fail the right way!

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The Product Innovation Masterclass

We’ve just launched the Product Innovation Masterclass. It’s a self-paced video course.

🎁 The course is free for premium subscribers of this newsletter. Certificates included.

Taking the course will help you to:

• Explore the market and identify the best opportunities.

• Segment the market and apply the Beachhead Strategy to fuel your growth.

• Identify and test the critical assumptions with minimal effort (MVPs, pretotypes).

• Apply best practices (from The Lean Product Playbook, The Right It, and Crossing the Chasm), and avoid common mistakes.

• Leverage AI prompts and AI prototyping step-by-step.

• Demonstrate your skills with digital, verifiable credentials (example).

See example credentials

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About the instructor

My name is Paweł Huryn, and I am an active Product Manager.

With over 15 years of experience, I advise experts in the field. See my references from Manuel Pais, the second most successful book author in our domain:

Source: https://www.linkedin.com/in/pawel-huryn/

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The agenda

From the course, you will learn:

1. Why do New Products Fail?

2. How to Find a Good Initial Idea?

3. Step 1: Explore the Market

4. Step 2: Define a Beachhead Segment

5. Step 3: Formulate a Value Proposition

6. When to Create a Strategy and Business Model?

7. Step 4: Test Your Riskiest Assumptions

   1. Experiments wave 1: Test Market Engagement

   2. Experiments wave 2: Test Individual Ideas

   3. Experiments wave 3: Build a Minimal Product

8. Step 5: Iterate to Win Your First Beachhead Segment

9. Summary, Exam, Get Certified

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How to enroll?

Option 1: Read more and purchase it here for $149 (lifetime access).

Option 2: Become a premium subscriber (if you aren’t already) and get free access. For more information, please scroll to the bottom 👇

No hassle. Each option has a 30-day money-back guarantee.

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What do my students say (previous course)

Note: opinions about my previous course.

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Enroll now

Option 1: Purchase it here for $149 (lifetime access).

Option 2: Become a premium subscriber (if you aren’t already) and get free access. For more information, please scroll to the bottom 👇

No hassle. Each option has a 30-day money-back guarantee.

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🔒 Instructions for premium subscribers