3 Ways to Create 10X Better Product Roadmaps

A product roadmap is a strategic tool to align everyone in the organization. But a poor one might result in confusion, broken promises, and even conflicts.

3 ways to create 10x better product roadmaps:

1. Focus on goals, not features

According to Marty Cagan,

“(…) most of your ideas are simply not going to work” - Inspired

Instead of telling your teams what to do (features), set goals and let them discover how best to achieve them. This will also enable agility, build a sense of ownership, and increase intrinsic motivation.

My favorite technique for setting goals is using OKRs.

You can place them on the roadmap, for example, the “Now-Next-Later.”

Outcome-based goals should:

• Create focus on what's important (strategy)

• Be inspirational (the right cortex of the brain)

• Explain the "WHY"

• Do not focus on a tactical level (features)

Ask yourself:

• Why are we doing this?

• How will it create value for the customers?

• How will it create value for the business?

• How is it aligned with our vision and strategy?

• How is it aligned with organizational goals?